The First Pillar of Organizational Vitality

As we discussed recently, Capacity Partners has developed a revolutionary program called Organizational Vitality© that can transform your organization.

Organizational Vitality© is the heart of what makes a nonprofit resilient, successful, and beloved. Organizational Vitality is why some nonprofits are superlative in nearly every facet – program, mission, leadership, recognition, and planning. A lack of Organizational Vitality is the reason so many nonprofits struggle with issues they can’t identify, difficulties which prevent them from fulfilling their grand potential.

There are four pillars of Organizational Vitality: vision, goals, leadership, and engagement. Today we’ll focus on vision.

Vision, quite simply, is what inspires people. It is movement and change wrapped up in a single essential sentence. A well-articulated vision is a proven way to engage your stakeholders and steer your mission.

While your mission is pragmatic, an aspirational vision ought to be ambitious and rousing. Let’s say you are part of a nonprofit that feeds low-income people. Your mission might be “to provide nutritious food to people in need in the DC metro area.” Your vision, however, could be “to eliminate hunger in the DC metro area.”

A nonprofit with Organizational Vitality possess both an aspirational vision and a strategic vision that describes where they want to be in three to five years. For example, “to enable 50% of the people we currently serve to become economically stable and no longer need food assistance” might be the organization’s strategic vision. Easily-understood aspirational and strategic visions are one of the keys to being an effective, successful nonprofit organization.

Weaving through every action, every staffer, and every volunteer, vision is both the foundation for a nonprofit and the great change the organization wants to create in the world. An organization with vitality has a vision that is both the beginning and the end and acts as a guiding principle for the nonprofit.

Would you like to learn more about crafting an inspiring vision and becoming a nonprofit with Organizational Vitality©? Contact Mary Robinson, President and Founder of Capacity Partners, at mary@capacitypartners.com today.


Organizational Vitality – The Heart of Nonprofit Success

For thirty years, the talented team at Capacity Partners has consulted with a variety of nonprofit organizations – large and tiny, emerging and established, effective and struggling. We’ve worked with organizations in every sector, including human services, education, advocacy, arts, environmental, health, and international causes.

We recently asked ourselves, what makes one organization successful and another less so? On paper, most organizations have the elements that should cause them to be effective. People, programs, systems, marketing and communication, fundraising, finances, and culture are the foundations of every nonprofit. Yet we all know only a few nonprofits that possess that undefinable “it” factor that makes them not just good, but great. We admire those rare, astonishingly effective nonprofits which seem to easily and consistently fulfill their missions. They have happy staff and dynamic leadership and are revered as top-tier, leadership organizations.

After hours of conversations and even more hours spent pondering the nonprofit “it” factor, we realized we could actually define the undefinable. We discovered that the difference between nonprofits that survive and those that thrive is what we call Organizational Vitality.

Organizational Vitality is the heart of what makes a nonprofit organization resilient, successful, and beloved. Organizational Vitality is why some nonprofit organizations are superlative in nearly every facet – program, mission, leadership, recognition, and planning. A lack of Organizational Vitality is the reason so many nonprofit organizations struggle with issues they can’t identify, difficulties which prevent nonprofits from fulfilling their grand potential.

Drilling deeper into the concept of Organizational Vitality, we have created an entirely unique way to view and assist nonprofit organizations. During a recent seminar, we taught Organizational Vitality to a variety of nonprofits, and both the organizations and Capacity Partners were struck by how quickly the theory of Organizational Vitality resonated with the seminar participants.