Steve Longley

Areas of Expertise

Fundraising Strategy and Implementation, Board Development, Strategic Planning, Comprehensive Development

He puts his clients first; he can push when needed, wait when asked, and he can get to “yes” in the most timely and low-key manner. He is a pleasure to work with.

— Bobbie Kilberg, President and CEO, Northern Virginia Technology Council

Steve Longley  |  Partner Consultant

Experience

Fortunate to have evolved over twenty years in local nonprofit development, Steve is continually shaped and forged by nonprofit clients whose missions are larger than life. At the Greater Washington Board of Trade and Junior Achievement of Greater Washington – led by visionary CEOs and tirelessly dedicated boards – Steve has secured corporate partnerships, capital campaigns, board expansions and major gifts through strategic long-term relationship development. His skill set in blending need with opportunity has helped strengthen several companies and organizations in Greater Washington.

Education & Certification

B. Music Theory, University of North Texas
MBA, The George Washington University
Certification, Northwestern University Online Specialization in Social Media Marketing

Community Service

Steve is an energetic and committed community volunteer, having served on the Potomac Chamber of Commerce, as Board Chair of The Barnesville School, member of the St. Andrews Annual Fund Committee, founding Chair of the National String Symphonia and as a member of the Board for the Kentlands Citizens Assembly.

Get to know me

Steve is most proud of his family: wife Lynn, daughters Stephanie, Katie and Perri, and son Kevin, his three grandkids and the family dogs. He is a licensed realtor in Montgomery County and DC. In his free time, Steve composes music, plays classical and jazz guitar, loves reading non-fiction and co-hosts the Kentlands Wine Club.

Favorite Quote

“You always get the investors you deserve” – Warren Buffett


Louise Crawford

Areas of Expertise

Strategic Planning; Facilitation – Meetings, Retreats, Board Work; Executive Leadership Coaching

“Louise Stoner Crawford of Capacity Partners worked with my organization to develop a five year strategic plan during a challenging period in its evolution. Louise shepherded a process that was in tune not only with the dynamics of the organization but with the needs of the people whose buy in was needed for a plan to be successful. She provided a framework that never felt formulaic and that ensured people could provide meaningful input. She is a gifted facilitator and coach, bringing both of these capabilities to the process. In the end, the board retreat she ran and the strategic plan that came out of it, strengthened the organization and helped bring clarity to the decisions that need to be made. I highly recommend working with her.”

— Natalie Avery, Executive Director, DC BID Council

Louise Stoner Crawford  |  Partner Consultant

Experience

Louise Stoner Crawford comes to executive coaching after more than two decades as a facilitator and strategic planning consultant. She began coaching leaders as a natural outgrowth of her work with organizations as they worked through periods of transition. Louise brings compassion, strategic thinking and personal experience to her coaching clients. Louise has completed the Leadership Coaching Certificate program at Georgetown University’s Institute for Transformational Leadership. She is working towards ACC certification.

Louise currently splits her time between The Tunisian American Enterprise Fund where she is a Managing Director of the $100 million fund and Capacity Partners where she is a Partner Consultant, working closely with nonprofit organizations to develop and implement realistic strategic plans, facilitate growth, and develop executive capacity. To both roles, she brings business tools, insight, and experience to enhance organizational capacity and promote success. Louise has her MBA from Stanford’s Graduate School of Business, and her BA in Development Studies from Brown University. Louise and her husband have two young adult children and live with their overgrown mutt, Oscar in the Greater DC area.

Education & Certification

Brown University, BA
Stanford University Graduate School of Business, MBA
Georgetown University, Institute of Transformational Leadership, Executive Leadership Coaching Program
Certified: Leadership Circle Profile 360

Clients

Georgetown Business Improvement District, DC Volunteer Lawyers’ Project, Mental Health Association of Frederick County, White Flint DAC, Nonprofit Montgomery


Julie Crudele

Areas of Expertise

Campaign strategy, major gifts, and corporate and foundation research

Julie Crudele  |  Partner Consultant

Experience

Julie Crudele focuses on campaign strategy, major gifts, and corporate and foundation research for international development organizations. Previously, Julie served as the vice president of development and communications at CEDPA where she raised international funds for programs for women and girls. She has also conducted special foundation projects for Planned Parenthood and served as a consultant with OMP, a direct marketing and communications firm founded by Frank O’Brien. Other positions include executive vice president of the Jane Goodall Institute and vice president of communications and development at University Circle, Cleveland, plus many more. Her wide experience includes two endowment campaigns.

Education & Certification

Two master’s degrees from Case Western Reserve University in International Health and Medical Anthropology.

Clients

American-Russian Cultural Cooperation Foundation, American Secondary Schools for International Students & Teachers (ASSIST), Armed Services Arts Partnership, BlackRock Center for the Arts, Earthrights International, Friends of the Library Silver Spring, Gandhi Brigade Youth Media, National Society of Colonial Dames of America, National Bonsai Foundation, Open World Leadership Center, Physicians for Social Responsibility, Potomac Crescent Waldorf School, Textile Museum.

Community Service

Julie is the President of the Board of the Friends of Quiet Waters Park, a member of Anne Arundel Women Giving Together, a board member of Annapolis Green, a board member of the National Bonsai Foundation and a member of the Association of Baltimore Grantmakers Giving Circle Connector Committee.

Get to know me

Julie is sailor who loves the water and all things sailing, an avid traveler to far-away places, and is always working on greening the planet.

Favorite Quote

“You cannot get through a single day without having an impact on the world around you.  What you do makes a difference, and you have to decide what kind of difference you want to make.”  –Jane Goodall


Sandi Marra

Areas of Expertise

Strategic Planning, Board Development, Management Consulting

Sandi was excellent with whom to work. When we explained our expectations and background on our organization, she carefully listened and developed a workshop which addressed our needs. She even changed her personal travel plans to accommodate our time frame. I highly recommend Sandi and Capacity Partners.

– Sue Tempero, former Region II Vice President and Governance Chair for The National Society of The Colonial Dames of America

Sandi Marra  |  Partner Consultant

Sandi Marra has been appointed the CEO of the Appalachian Trail Conservancy and is not accepting new clients.

Experience

Sandi Marra offers expertise in facilitating strategic planning and implementation, as well as board development and creating positive board­ staff interactions. Having led organizations in both executive staff and board chair roles, Sandi understands the importance of respecting cultural norms and traditions while creating the impetus for bringing about needed organiza­tional change. She was the chief operating officer of St. Coletta of Greater Washington, guiding the strategic growth of the organization from $5 million to $20 million in operating budget. In a volunteer role, she is the chair of the board of directors of the Appalachian Trail Conservancy, a $10 million national nonprofit membership organization.

Education & Certification

Sandi has a bachelor’s degree in English from Rowan University and an MS in Human Resource Management from the School of Public Affairs, Kogod School of Business, American University. She holds a Certificate in Conflict Resolution Processes from the Institute for Conflict Analysis & Resolution, George Mason University.

Clients

National Society of Colonial Dames of America, C & O Canal Towns Partnership, St. Coletta of Greater Washington, Primary Care Coalition, Montgomery Coalition for Adult English Literacy, Central Pennsylvania Conservancy, Loudoun County Abused Women’s Shelter (LAWS), Community Foundation of Loudoun and Northern Fauquier Counties, Ice Age Trail Alliance

Community Service

A Volunteer to the Appalachian Trail for over 25 years, Sandi is currently Chair of the Board of the Appalachian Trail Conservancy. She is on the board of the Harpers Ferry-Bolivar Historic Town Foundation and is the Bolivar WV representative to the Harpers Ferry Water Commission Utility. She also volunteers her time at the local food pantry.

Get to know me

Sandi has hiked over 1,200 miles of the Appalachian Trail and she and her husband, Chris “Trailboss” Brunton, oversee three miles of the AT in northern Virginia. Sandi and Chris live in the historic town of Harpers Ferry, WV, where they can walk out their back door and be on the Trail in just a few minutes. Their 166-year-old home has graffiti in the attic from when Union soldiers were billeted in the house. Cat Sweetie Pie often chases ghosts through the rooms.

Favorite Quote

“Life is not measured by the number of breaths you take but by the moments that take your breath away.” –– Maya Angelou


Margo Reid

Areas of Expertise

Fundraising, strategic planning, feasibility studies, board development

Margo Reid was the driving force behind a successful fundraising event for the Washington Conservatory of Music.  Her creative ideas, plans for reaching out to the community, attention to the detail and indefatigable spirit, created an elegant, fun evening that not only met our financial goal, but generated enthusiasm and a renewed sense of commitment among our donors and board.

— Kathy Judd, Executive and Artistic Director, Washington Conservatory of Music

Margo Reid  |  Partner Consultant

Experience

Margo Reid brings a combination of creative flair and detail-oriented discipline to common challenges facing nonprofit organizations. She honed her management skills, community outreach, and consensus-building consulting on social action campaigns for issue-oriented films including Oscar-nominated documentaries, BULLY and How to Survive a Plague. Margo is an award-winning documentary filmmaker with twenty years’ experience in social and political film works as a producer, director, and writer. She now brings her focus to nonprofit growth and organization.

Education & Certification

Margo graduated from the University of Virginia with a B.A. in Speech Communications and Literature and an M.A. in Speech Communication.

Clients

Manna Food Center, the Puppet Co., Bethesda Soccer Club

Community Service

After all of the galas, in-home fundraisers, stream cleanup marathons, and mammoth charity yard sales; one of Margo’s most gratifying volunteer commitments is with Community Bridges which serves to empower immigrant girls. She mentors high-school senior Etsube from Ethiopia and sees this as a lifelong relationship.  She chaired boards in the arts and education arenas and continues to support events and fundraising. She also serves on the Montgomery County Executive’s Ball supporting arts and humanities. She graduated Leadership Montgomery, SLM class of 2017, and works with LM moderating panels, planning programs, and screening BoardMatch candidates.

Get to know me

After a day designing nonprofit strategies, Margo works to perfect her Calabrian-chili-charred Napa cabbage and Lebanese sfeeha, or enjoys a mixed doubles tennis challenge.

Favorite Quote

“I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it difficult to plan the day.”

— E. B. White


Laura Cohen Apelbaum

Areas of Expertise

Campaigns, Grant Writing, Feasibility Studies & Major Gifts

Laura Cohen Apelbaum |  Consultant

Experience

Laura is a nonprofit professional with a range of experience, including fundraising, strategic visioning, program and outreach, and management. She has consulted with a variety of arts & culture organizations including local theaters as well as several museums and a large religious organization. The former Executive Director of the Jewish Historical Society, she served for more than twenty years transforming every aspect of its operations and programs.

Education & Certification

Laura holds a BA in American History from Duke University, a JD from George Washington University Law School, and a LLM in Taxation from Georgetown University.

Clients

Congregation Beth El, A Farm Less Ordinary, Unexpected Stage, Montgomery History, and National Theatre

Community Service

Laura has served on the boards of cultural organizations and a university alumni association. She received GW’s Alumni Achievement award for initiating the Young Law Alumni Professionals program. She also chaired GW’s Alumni Trustee Selection committee for several years. As Chair of the B’nai B’rith Klutznick Museum’s membership committee she developed programs that doubled membership.

Laura has also chaired the Council of American Jewish Museums steering committee— a national and internationally involved organization supporting museum professionals working in Jewish cultural nonprofits.

Get to know me

Laura grew up and lives in Montgomery County. She has a keen interest in our area’s history, architecture, and cultural heritage. Laura has edited several books on local Jewish history. Laura is proud of the role she played in initiating the saving of the Sixth & I Historic Synagogue and in preserving Adas Israel’s 1876 synagogue building.

Favorite Quote

“The best things in life aren’t things.”-  Art Buchwald


Mary Robinson

Areas of Expertise

Campaigns, Feasibility Studies & Major Gifts, Strategic Planning, Board Development, Nonprofit Management

As a start-up organization, we knew that our strategic plan would need to include a strong focus on financial sustainability, and we selected Capacity Partners because of Mary Robinson’s broad and deep experience in both strategy and fund development. Mary’s brilliant guidance carried us to an unexpected — and exciting — outcome. We now have a very clear statement of where we are headed.

— Ann Thompson Cook, Co-Director, Many Voices

Mary Robinson  |  President/Founder

Experience

Mary Robinson, President & Founder, excels at bringing together the perfect combinations of talent to create effective teams. Known for her strategic thinking, creative approach to problem-solving, and ability to get to the heart of an issue, Mary offers broad experience working with nonprofit organizations and associations of every size. A skilled facilitator, fundraiser, and an expert in organizational strategy, Mary conducts comprehensive strategic planning, advises boards of directors, and consults on capital campaigns.

Previously a consultant at two national consulting firms and product manager at a multinational corporation, Mary co-owned an early software company for nonprofits. She sits on the board of The Greater Bethesda Chamber of Commerce, is a former board member of Leadership Montgomery, and is currently participating in Leadership Greater Washington.

Education & Certification

Mary earned a bachelor’s degree from Brown University in French and Spanish, Phi Beta Kappa. She earned an EdM from the Harvard Graduate School of Education.

Clients

Mary has consulted with many of the firm’s clients, including:

• Strategic planning: Nonprofit Montgomery, Montgomery Coalition for Adult English Literacy (MCAEL), Latin American Youth Center, Arts for the Aging, National Society of Colonial Dames of America, Greater Bethesda-Chevy Case Chamber of Commerce, Western Fairfax Christian Ministries, Jewish Democratic Council of America.

• Board retreats and focus groups: Appalachian Trail Conservancy, Nonprofit Village, White Flint Downtown Advisory Committee.

• Fundraising campaigns and planning: Manna Food Center, Jane Goodall Institute, The Textile Museum, Literacy Society of Frederick County, Interfaith Works, Families USA, Avalon Theatre, Housing Unlimited, National Bonsai Foundation, Friends of the Library of Montgomery County.

Community Service

Mary sits on the board of The Greater Bethesda Chamber of Commerce and is currently participating in Leadership Greater Washington. She has served on the boards of Leadership Montgomery, Montgomery Women, Washington Waldorf School, Friends Community School, the Brown Club of Washington, DC, among others. She was a member of the public policy committee of the Nonprofit Roundtable and served as a Standards of Excellence® reviewer for the Maryland Association of Nonprofit Organizations. She served on the Technology Innovation Fund of Montgomery County and volunteered for the County’s Abused Persons Program.

Get to know me

When not working on Capacity Partners, you’ll usually find Mary at home relaxing with her husband, Peter.  She loves to dance, swim, and enjoy the cultural delights of Washington.

Favorite Quote

“If you want to go fast, go alone. If you want to go far, go together.” – African Proverb


Amy Ginsburg

Areas of Expertise

Development, capital campaigns, marketing, communications, and nonprofit management

(301) 919-1609
amy@capacitypartners.com

Amy Ginsburg  |  Partner Consultant

Experience

Amy Ginsburg possesses three decades of pragmatic experience in advocacy, nonprofit management, marketing, and fundraising. She previously served as the executive director of Neediest Kids, executive director of Manna Food Center, and executive director of the Low Vision Information Center. Amy has also been the director of development and director of marketing for a wide variety of nonprofit organizations. She served as the director of marketing for the Combined Federal Campaign of the National Capital Area. In addition to her work for Capacity Partners, Amy leads, advocates, and manages placemaking for Friends of White Flint.

Education & Certification

Syracuse University, BA in Psychology and Public Relations
University of Maryland, MA in Nonprofit Management

Clients

Gandhi Brigade Youth Media, Manna Food Center, Western Fairfax Community Ministries

Community Service

Ever since Amy organized a dance marathon in college, she immersed herself in community service. She even organized homemade carnivals in the backyard as a fifth-grader to raise funds for Children’s Hospital. Coaching her son’s kindergarten baseball team, leading her daughter’s brownie troop and the summer swim team, chairing her homeowners association, and fighting for women’s rights are some of her proudest volunteer accomplishments.

Get to know me

When she’s not helping nonprofits thrive, Amy strives to get her golf score consistently under 100, relaxes at her beach house, and works on her novel, The After Days.

Favorite Quote

Sometimes you just have to leap off the cliff and build your parachute on the way down.